Smart data drives performance


Skyfii is an Australian software technology company providing analytics and data driven marketing products for bricks and mortar businesses.

Data in. Insights out.

Through IO you can visualise this data and analyse customer behaviour allowing you to make informed decisions that improve the customer experience in your venues and ultimately improve engagement, drive loyalty and increase sales.

At the heart of our IO product suite is a technology platform that collects a wealth of customer behavioural and intent data, both online and within physical retail environments.

Meet the team
Our leadership team
Helping businesses to innovate and drive transformation
Wayne Arthur
Chief Executive Officer

Wayne is the current CEO and Co-founder of Skyfii. He has a longstanding career in the outdoor media sector in senior managerial roles for companies such as Titan Media Group and EYE Corp. His experience in these roles spans three international markets. Wayne has been responsible for the delivery of key contracts and partnerships for the Skyfii business to date, including the setup of international partnerships in Indonesia, South Africa and Brazil.

John Rankin
Managing Director of Australian Operations

John has over 15 years’ experience in the media and property industry, 10 of which were spent in senior and executive leadership positions. Prior to joining Skyfii John worked at GPT Group where he held two Director-level positions. The first involved leading the New Revenue Strategy in retail, office and logistics, while the second position saw Rankin manage a portfolio of retail shopping centres for the company. Prior to GPT, John spent five years in the United Kingdom at out-of-home media company, EYE, as General Manager.

Michael Walker
Chief Operating Officer

Michael has over 20 years of executive management and capital markets experience including the design, development and implementation of derivative trading platforms. He was formerly a Director of Citigroup (Asia Pacific) where he held several senior roles in Australia and Hong Kong. Prior to Citigroup, Michael held senior positions at Citibank, UBS and Bankers Trust.

Jason Martin
Chief Technology Officer

Jason’s background is primarily focused on designing and building high-volume processing systems. Working as a principal architect on large-scale projects for government and commercial enterprises has provided him with knowledge of how to build scalable and secure platforms.

Brone Roze
Chief Financial Officer

Brone brings extensive experience in corporate finance and advisory roles. Brone joined Skyfii from ASX listed Freelancer Limited where his most recent role was as Vice President of Finance where he was instrumental in Freelancer’s successful ASX listing in 2013, led the corporate development and acquisition activities and investor relations. Prior to Freelancer, Brone was Associate Director, Mergers & Acquisitions at KPMG Corporate Finance where he was responsible for the project management and coordination in the execution of a number of public market and private treaty transactions as well as strategic and corporate advisory engagements. Brone holds a Bachelor of Commerce majoring in Finance and a Bachelor of Laws from the University of New South Wales, and holds a Master of Laws from the University of Sydney.

Ian Robinson
Sales Director

Ian has 17 years of experience in international media, having previously worked as National Sales Manager at Eye Corp. Ian is also a Founder/Director at Amity Media.

Our board members